Ready to Take Your Agency to New Levels?
If you’re ready to transform your agency and start growing an exciting and profitable future, then you’ll want to explore my Marketing Program.
Home health marketing has become very challenging over the past few years. As more and more agencies pop up, the competition is gaining more of your potential clients. To survive this new trend with home health you have to plan and execute a marketing program that takes advantage of all tactics to gain and maintain new clients. From traditional marketing methods such as attending networking events to connecting with adult children online, you need to be both creative and active to establish a larger presence in your community.
Word-of-mouth is always the best form of marketing, but you should never rely only on referrals to acquire new clients. Therefore, you need to look at some other effective low cost tactics to make your telephone ring off the hook. Having a new approach to marketing and to clinical programs or services, can make a difference in striving or surviving.
A highly effective home health agency rep needs a proven process for selling to focus on a clearly defined set of current referral sources and high probability prospects. When a skilled sales rep applies this proven process, they are able to generate measurable increases in referrals.
The opportunity for home health agencies to receive referrals physicians and discharge planners is no longer a good option. The increase in home health agencies bombarding physician’s offices and discharge planners are over whelmed with home healthcare marketers making it difficult for sales reps/marketers to get past gatekeepers or make appointments to see discharge planners. It is important for Agencies to create new and effective marketing strategies to bring in new referrals. Having an integrated and cohesive marketing plan allows each marketing technique you use to create branding and growth for your business.
Marketing Strategy Consulting or the Online Program May be the Answer you need!